Head honcho Tim from Informal Tea recently answered this Q&A for The Market NZ and we thought we should repost it here as a little extra insight into how we roll. Enjoy:
How long does it take you to make your products? What’s involved in the creation process?
You could say the creation process begins well before we get out hands on anything. From the planting of tea plants a hundred odd years ago. Theres is an amazing amount of history and work that has gone into our tea before we even set our eyes on it. So that’s why we put so much emphasis on working with really great producers who we trust, and who are experts at what they do. They are the real champions of Informal Tea!
Our personal involvement begins with researching and sourcing ingredients for a new blend, testing and experimenting, and then the eventually the process of blending the actual tea and packaging it. It’s a pretty mammoth and ever evolving process. Through the seasons we never really stop developing and refining our blends. Things are always changing and it’s a never ending search to out do ourselves.
Who are your customers? What kind of people will love your products?
All sorts of people, When we started we were aiming to create a fun, youthful brand aimed at people like ourselves, but we've had massive support from people 40-50+ which was a welcome surprise. They seem to be pretty stoked that someone is finally making some really good tea!
What makes your products special? What’s unique/interesting about them?
We definitely don't want to be just another tea company who tries to stock every tea under the sun. We're more focused on getting basics right, doing what we do better than anyone else. We're also working to build up relationships with local growers too which is a fun challenge. It’s important to us that every tea has a strong character and story behind it. And we carry that right through to our teaware that we make ourselves by hand. At the end of the day, we just try to bring a relaxed and creative approach to everything that we do.
What are you most proud of in regards to your business/brand?
I’m pretty stoked that we’re completely independent. There’s no big bank or investors hovering over us. I really appreciate the fact that I can get up each morning and decide what I want to do.
What's next for your business?
You’ll have to wait and see! : )
What is the best piece of advice you have been given?
There’s a quote by Lao Tzu that I quite like. It goes; “Nature does not hurry, yet everything is accomplished.”
There’s no need to rush or force things. Keep moving, but enjoy the moment.